The Team Behind Olive Branch Road

I am Ashley, Founder and Chief Creative of Olive Branch Road. Thank-you for being here.

At Olive Branch Road, we pride ourselves on being a down-home, luxury denim label dedicated to empowering women. Our mission is simple: we want you to feel elevated, confident, and connected to your identity every single day.

Our team was chosen to be a group that aligned with these values. It turned out the we are a team of women and Moms who are able to pursue our dreams in fashion while caring for our children. It’s better than I could have asked or imagined. 

We are invested in the durability, quality, and fit of each garment. Through our values, unique designs, and commitment to an ethical approach, we're trailblazing a new take on denim while remaining tried and true to our roots and embracing the unique legacy you’ll create along the way. We believe every stitch tells a story, and we’re here to help you weave yours.

Our LA team is led by an incredible man who has worked in denim in LA for 35+  years and is my feet on the ground. This brand wouldn’t be what it is without him and the team he leads.

There is simply no way that I could build this brand on my own. It’s taken a lot of faith, prayer and empowering an incredible team to do exactly what they are gifted to do.

My lead technical designer, marketing team, and brand consultant were carefully hand selected because they instantly connected with my vision for the brand and had the vibe I wanted to work with for the long haul. They are passionate about what they done and are incredible at it, so I just let them shine.

I approach collaborations like I do my team–does the brand and founder align with my values? Have we had a genuine connection? And does the collab make sense for my brand and theirs. Transparently, as a new brand, I am often looking to increase brand awareness with customer bases that feel aligned to that of Olive Branch Road or where we’d like to go. 

Photographers, models, HMUA I approach the same way. The feel of a photoshoot matters, and I have been lucky enough to make incredible friendships during my time in Charleston that have culminated in what I believe to be the perfect team for me on photoshoot day. It’s funny how things come together sometimes.

When you choose Olive Branch Road, you’re not just making a purchase; you’re joining us on a journey as we redefine what it means to wear denim. And you really are a part of the team. I can hardly wait to see how you style your pieces. Please tag us on Instagram @olivebranchroad so I can see your style and story and the memories you are making.

Xxx,

Ashley