DENIM CARE GUIDE
Wash Less, Wear More
Less is more when it comes to washing. Frequent washes can fade color and distort the shape—so hold off as long as you can. Spot clean when possible, and if you must wash, wait until after at least 5–10 wears.
Cold Water Always
When it’s time for a wash, always use cold water. It helps prevent fading, shrinking, and fabric stress. Turn your jeans inside out to protect the outer fibers.
Gentle Cycle or Hand Wash
Use a gentle cycle with a mild, natural detergent—or hand wash for an even softer touch. Avoid bleach and harsh soaps that can break down the fabric over time.
Skip the Dryer
Air-drying is denim’s best friend. Lay flat or hang dry to maintain the shape and avoid shrinkage. The heat from dryers can weaken the fibers and cause unnecessary wear.
Store Smart
Fold your denim neatly or store them flat. Avoid cramming them into drawers—creases and wear lines can form over time. Traveling? Roll instead of fold to save space and prevent creases.
